CasaModena. Rebirth of a brand

overview

CasaModena is a gourmet brand of Italian food that produces for supermarkets. Under the direction of a new executive team, the company decided to make substantial changes, which included a redesign of the brand image.

They wanted a fresh Mediterranean look that would stand out, which was true to the essence of the old brand. The new brand image opts for more geometric and simplified shapes to make it appealing to young people and families, without losing sight of transmitting the quality of the original product.

work